Empowering Generations Through Financial Freedom & Purpose

Representing The Leading Providers In The Industry

empowering people

“Empowering lives through financial education and opportunity—helping families secure their future, and equipping entrepreneurs to build wealth, freedom, and a life of purpose.”

our two passions. one purpose.

At Difference Financial, we are driven by two powerful passions:

Serving Our Clients

Serving Our Clients

We are committed to helping individuals and families gain clarity, control, and confidence in their financial future through education, strategy, and unwavering support.

Empowering Entrepreneurs

Empowering Entrepreneurs

We provide a platform for individuals who are ready to be their own boss, build a business with purpose, and design a life on their terms. Through our unique Difference Financial system, we equip people with the tools, training, and opportunity to thrive personally and financially.

Together, these passions unite in one purpose: to make a real and lasting difference.

our mission

Beyond Education...

Empowering individuals, families, and businesses with the tools to build lasting financial confidence. We transform complex financial concepts into simple, actionable strategies that lead to real-life impact.

We provide mentorship, community, and access to powerful financial solutions. Our mission is to spark a movement where people move past survival, unlock their full potential, and step confidently into a future of true financial freedom.

your life, your plan

Why Difference?

our services

Our community facilitates this at 3 primary levels:

Difference is not solely partnered with any financial or insurance company. This allows us to give our clients a service or solution that is best for them.

Individuals and Families

A vital need exists in today’s modern world for a dynamic company like ours to touch people’s lives and make major financial impact upon them and their families. At DIFFERENCE , we believe the path towards financial well-being first begins with education.

We give individuals and their families an opportunity to become financially independent by offering a wide array of options tailored to fit their particular situations. We are a firm which takes an unwavering stand on the countless families that have been overlooked and ignored for far too long by the mainstream financial industry as a whole.

Business Owners

One of the biggest challenges business owners face is managing taxes and creating a solid exit strategy. At DIFFERENCE, we specialize in tax-advantaged strategies designed to significantly reduce your tax burden while protecting your assets and liabilities.

Our goal is to help you prepare for a successful transition; whether that’s retiring, selling, or passing on your business, so you can move forward with confidence and peace of mind.

School & Public Employees

We proudly serve those who dedicate their lives to a purpose greater than themselves. At DIFFERENCE, we ensure your retirement is as dependable as your service, where your income doesn’t stop when your job does.

We specialize in helping school and public employees create lifetime income strategies that are fully protected from market volatility, so you can retire with confidence, security, and peace of mind.

testimonials

The best mentoring program for new agents.

An amazing team, and a unique work environment oriented to satisfy customer’s needs.

Carlos Anaya
Exec Vice President

Difference is a movement to provide everyday common people an uncommon opportunity

..to become financially independent by learning how to build a business and build passive income. I absolutely love the way we teach people the fundamentals of how money works along with setting people up financially for retirement. Powerful!!!

Heidy Santos
Regional Marketing Director

Difference is the best financial services company.

Knowledge and expertise delivered with a smile and the highest ethical standards always. Difference is a company you can trust.

Christina Lucero
Regional Marketing Director

“Our company was founded with making a difference in people’s lives by providing them with an honest and real opportunities to have financial security. Our heart and number one passion is helping families from all walks of life no matter how big or small by educating them and empowering them with the best options available to fit their needs.”

Dago Zuniga, MS
CHAIRMAN & CEO, Difference Financial